Landing Page

What do you mean by landing page ?

In digital marketing a landing page is a standlaone webpage designed to focus on a specific goal kike promoting a product or service, and encouraging visitors to take on specific action such as signing up or making  a purchase, after clicking an ad or link.

Purpose: 

Landing pages are created to serve a specific purpose unlike general website pages which are designed to cover a broader range of information.

Focus:

They are designed to persuade users to take a specific action such as signing up for a newsletter purchasing a product or registering for an event.

Standalone:

Landing pages are typically standalone web pages meaning they are not directly linked to the main navigation of a website.

Action-Oriented: 

They feature a clear and focused call to action such as “Get started”, “Subscribe or “Buy Now” to encourage visitors to take the desired action.