Understanding the Market and Customer: 

This involves identifying the target audience, their needs, wants and behaviour as well as analyzing the competitive landscape.

Developing a Customer-Driven Marketing Strategy:

Based on market research businesses develop a strategy that aligns with their goals and addresses the needs of their target audience.

Creating and Delivering Value:

This involves developing products services and marketing materials that meet customer needs and provide value.

Building Relationships: 

Focus on fostering long term relationship with customers through excellent service communication and engagement.

Capturing Value:

This involves converting leads into customers building a loyal customer base and generating revenue.