Marketing Structure

What is Traditional Marketing ?

Traditional marketing refers to promotional methods that use offline channels like print media, broadcast media, and direct mail to reach a broad audience, a practice that predates the rise of digital marketing.

Print Media: Newspapers, magazines,brochures, flyers and direct mail campaigns.

Broadcast Media:  Television commercials, radio spots.

Out-of-Home Advertising:  

Billboards, posters, and signage.

Telemarketing:

Making phone calls to potential customers.

What is Digital Marketing ?

Digital Marketing is the use of digital channels to promote a brand, product or service. It includes online marketing which uses the internet and other digital media such as mobile devices and television.

Goals: Increase brand awareness, drive traffic and boost sales.

Channels: Website, social media, search engines, email, mobile apps and more.

Tactics: Search engine optimization (SEO), pay-per-click (PPC), Content marketing, email marketing, and more

Benefits: Measurable results, personalized messaging and broad reach.

Types of Traditional Marketing ?

Traditional marketing ecompasses offline strategies like print ads, direct mail, radio/TV commercial, billboards, and event marketing to reach audiences, contrasting with digital marketing’s online channels.

Print Advertising

Newspaper and Magazine Ads: Placing advertisements in print publications to reach a specific audience.

Billboards: Large static advertisements displayed in public areas to generate brand visibility.

Flyers and Brochures: Printed materials distributed to promote events, products, or services.

Broadcast Advertising

Television Commercials: Creating and airing advertisements on television to reach a broad audience.

Radio Ads: Using radio airwaves to broadcast advertisements to targeted listeners.

Direct Marketing

Direct Mail: Sending marketing materials (letters, postcards, catalogs) directly to potential customers homes or services.

Telemarketing: Making phone calls to potential customers to promote products or services.

Door-to-door Marketing: Distributing flyers or promotional materials to residents in a specific area. 

Event Marketing

Sponsoring Events: Supporting events like concerts, sporting events, or conferences to promote a brand.

Exhibiting at trade shows: Setting up booths at industry-specific events to showcase products and services.

Presentation and Seminars: Hosting or participating in events to educate potential customers about a product or service.

Difference between Traditional and Digital Marketing ?    

Traditional Marketing uses offline channels like print ads, TV, and radio, while Digital Marketing leverages online channels like the internet, social media, and email for reaching target audiences.

Future of Digital Marketing in 2024 ?

In 2024, digital marketing will be heavily influenced by AI, including its use in personalization, content creation and campaign optimization. Video marketing, voice search optimization, and the rise of social commerce will also continue to be prominent trends. Furthermore, data privacy, ethical marketing and sustainability will become increasingly important considerations for business.

Various Digital Marketing Job Role in Market ?

Digital marketing offers a wide variety of job roles encompassing various specialities like social media management, content creation, SEO. email marketing, and more. These roles can be further categorised by experience level with entry-level positions like junior social media specialist, SEO specialist or content creator progressing to more specialized and senior roles like social media manager, SEO strategist, or content director.

Junior Social Media Specialist

Focuses on creating and managing social media content, engaging with followers, and analyzing social media performance.

SEO Specialist

Optimizes website for search engine to improve organic ranking and drive traffic.

Content Creator

Develops engaging content for various online platforms including blogs social media and email campaigns.

Email Marketing Specialist:

Creates and manages email marketing campaigns to promote products services and build customer relationship.